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Best film viral marketing campaigns

best film viral marketing campaigns

A multi-faceted campaign including an app for users to create their own baby image this was a huge success.
Of course we also got involved so if youd like to relive that gem of a video you can do so here!
Stats: After a week of the films release, instead of touting the flicks impressive opening grosses a full page ad in Variety Magazine simply read: The Blair Witch Project : 21,222,589 hits to date.
This helped initiate conversations and arguments about the incident in public forums and message boards whether the incident was the actual footage or if it was just fiction.For The Dark Knight, Warner Bros pulled out all the stops, beginning with vandalised joker cards popping up in comic maryland housing voucher program book shops.It was a simple strategy one boy and his blog but it added a huge amount to the story and themes of the film.Marketing Magic score: 5/10 #2 The Ghostbusters remake, 2016, unfortunately, not all marketing is fun.But its worth rehashing.From there, a series of basic commands determined by god-knows-how-much guessing resulted in a printed picture.Tony Stark thats Iron Mans real name, Grandma, get with the times!His onscreen slaughter of animals left him battling charges of animal cruelty.Exploring new social media channels for a multi-million-dollar ping sweep download film is a bold idea that worked brilliantly, in our opinion.The IMDb page also listed the actors as "missing, presumed dead" in the first year of the film's availability.As marketeers and movie fans, weve listed our top 10 movie marketing campaigns for your cinematic enjoyment #1 The Secret Life of Pets, 2016.

Old Spice February 2010, no viral video chart would be complete without this gem, with many hilarious follow on videos, this made Old Spice the brand that marketers everywhere wanted to work with.
The cards led curious people to a site, m, where visitors could get their very first glimpse of Heath Ledger as the Joker.
The video has over.3M views on and there have been various follow up videos.The worldwide movie release was cancelled, everyone was talking about it, and the film was eventually released quietly on Netflix in January 2015, but by that point, illegal copies of the movie had been played across laptop screens the whole world over.Has his very own Twitter.An easy marketing method thats free to employ we like.If the right information finds the right pathway to the right people, a separate film experience can be built, one thats more abstract and yet more alive, more engaging, involved, and more suitable to an exclusive experience for the most committed and obsessive movie fans.At their LA premiere, there was a Twitter Mirror, an Instagram Instastop, a Tumblr GIF booth and a Snapchat stop where the stars could literally create marketing content just by pulling a face what a great idea!