At the same time, adid as began to lose ground in the United States, where Reebok Internatio nal had begun its own aggressive push to gain market share.
May Become Head of adidas.S.A.
Adi-Dassler-Strasse Herzogenaurach, germany, company Perspectives: The adidas Group strives to be the global leader in the sporting good s industry with sports brands built on a passion for sports and a spo rting lifestyle.
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Th e company also sponsored the New York Yankees baseball team beginning in late 1997.
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The move had only mixed results, however, as the Nike brand continued to dominate the global sporting goods market.
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